I can’t help but shake this observation that hyperbole has been sewn into our society’s fabric with some kind of super thread, incapable of being torn.

The source is unclear. (Most obvious answer is it’s a by-product of social media.) But its utility is crystal clear: if you are going to talk about yourself, you better make an impact.

Call it the new social darwin trait; the next evolution from the cynicism of the past decade. We all know you’re speaking in hyperbole, but if you didn’t, you’d lose credibility.