The key high-level thought with the Blurbs project centered on uniqueness. We loved what Disqus did for comments. Their novelty is taking any unique URL and tying a single Disqus thread to it. Integration proves to be simple (copy/paste a Javascript snippet). And its a neat brand play to think you are “higher” than the web.

That was an angle we ran with. What if you could take a unique URL but allow a voice conversation around it? The challenge was not necessarily public voice comments—or a simple audio version of Disqus—but a way to do threaded personal comments per page.

We achieved this with our hackathon project, and it turned out great. You could pick any web page in the world and record a voice message wrapped around it. Kind of fun to think about.